Electric Success: The Story of Elon Musk's Tesla.

 elon musk and tesla: an essay

Some CEOs stick to risk-free plans regarding predictable products for a set group a customers. That's just not how Elon Musk and Tesla Motors roll, no pun intended. From churning out world-renowned automobiles, Tesla CEO Elon Musk has earned a loyal fanbase from the car world, stocks and bonds world, spaceship world, and has inspired countless entrepreneurs to follow their dreams. He's crazy, nuts, and out of his mind, but still an utter genius. 

  Tesla started officially in 2005 as a brand committed to producing 100% electric cars, a totally novel idea. 

Behind the startup were 2 engineers based in Silicon Valley, Martin Eberhard and Marc Tarpenning. They went out seeking investors and convinced PayPal co-founder Elon Musk to join them. Musk contributed 30 million to the new venture, and subsequently became the chairman. They worked long shifts for 3 years, and finally had a car: the 2008 Tesla Roadster. It, to borrow the colloquialism, opened the floodgates for totally electric cars. However, it wasn't a daily driver, so Musk's team got back to work on a second, more usable car.  In 2013, the Tesla Model S debuted to the public. Musk didn't know what the media would think of it. Would they love it? Hate it?

 Turns out, they were in shock. The Model S had came out of no where, and immediately had people saying it was the best car of all time. Not just people, critics. Magazines. Journalists. Tesla had unknowingly created a diamond on their first try. Soon after, Tesla received investments from Google co-founders Sergey Brin and Larry Page. Former eBay president Jeff Scoll chipped in as well. By this point, Tesla was a globally recognized brand, especially popular in the US, UK, and China. However, their were still valid complaints that the Model S was very pricey, at $70K. Yet again, Elon set to work on a more affordable car. Soon after, he announced that the Model 3 was on it's way, as soon as 2017. Hundreds of thousands of pre-orders flooded in, overwhelming Tesla's website for hours. In spite of harsh competition from Chevrolet, Ford, Hyundai, Toyota, Porsche and BMW, the world went nuts for the Model 3. After it arrived to dealers, Tesla stock price soared like one of Elon's rockets. Tesla made an unprecedented 100 billion dollars of profit since the brand launched, something nobody could've predicted. There is no definite answer to how Tesla stock price came out of the rollercoaster that was 2020 unscathed, but it is remarkable. 

    Through it all, Elon Musk makes countless, seemingly impossible promises. IE: "The 2021 Tesla Roadster will be the quickest production car ever made. Another; he promises to have 1 million people on the Mars by 2025, with "A pizza joint" and "Lots of jobs'. Still, in his own words, "My next project is shaping up to the hardest yet: a diet lasagna".